The products are a combination of Sweaty Betty's and Aerie's style. They intertwine the two brand's main focuses: comfort, style and performance. The design of each pair of leggings are composed of a wide range of colors, prints and extended sizes. The quality of the products are as good as all original pieces designed and manufactured by Sweaty Betty; however, they are a tad lower in price. The production is manufactured in the UK and can ship to the United States as well. The merchandise pertains to the customer base of both consumers who would shop at Sweaty Betty as well as Aerie. Each item presented in the limited edition line is top of the line quality you get at Sweaty Betty while being affordable to the consumer who would typically shop at an Aerie. The benefits offered to the consumer are that they are receiving a high quality item for a reasonable price, and that they come in extended sizing. Lastly, the leggings are available in the UK and the United States.

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1. "Jessie Legging": athleisure, on the go, errands

2. "Ashley Legging": full length - high-intensity workouts

3. "Jasmine Legging": cropped length - high-intensity workouts

4. "Becca Legging": low-intensity workouts

Pricepoint is a huge part of this collaboration. The two brands have completely different price points. Sweaty Betty is priced higher ranging from 51 dollars to 191 dollars, while Aerie's price point is a lot lower ranging from 11 dollars to 35 dollars. Sweaty Betty's price compared to competitors such as LuLu Lemon and Athleta, are generally the same. Aerie's competitors such as Fabletics are a tad bit higher. The specific pricing of Sweaty Betty always ends in whole numbers. For example, $75.00. On the other hand, Aerie's prices range in cents. For example, $34.96. The collaboration of the two brands will have a price point in the middle of the two, so the average consumer will be able to purchase this line. This allows customers who may not be able to afford Sweaty Betty, purchase an item that has their label as well as Aerie's. Aerie's customer would also be able to buy this line, because it is still within their price range, and they feel comfortable spending a tad bit more for quality and for exclusivity. The collaboration pieces will range from $40-60 for each pair of leggings. The prices will be marked ending in whole numbers to keep it simple and classic for the customers. The pricing of the limited edition collaboration will give Sweaty Betty a competitive edge to other similar brands, and increase the quantity of Aerie's average customers. The high quality of each item that you would get from a Sweaty Betty product combined with a reasonable price that you would find at Aerie will give value to the customer and hopefully add a new demographic of customers to each parent brand.

The leggings introduced in the collaboration between the two brands are available through multiple routes of market and channels through which these products will be sold. They will be placed in the brick-and-mortar stores of both Sweaty Betty and Aerie, as well as on their online e-commerce sites. The accessibility of these products will only be available from a limited time (June 20th 2020 - October 20th 2020). Since this is a limited edition collection, the line will only be sold in the top 50 busiest brick-and-mortar locations. Therefore, location of the stores will not necessarily be put into factor. It is more based on the performance of the stores prior to the launch of the line. The presentation of the line will consist of a brand collaboration stand placed strategically as soon as you walk into the store. It will be front and center, so it cannot be missed. This line will be advertised on banners placed throughout 

window displays and throughout the store. As far as online, the advertisement for the collaboration will pop up immediately as you enter either store's site, and there will be models of all sizes wearing the limited edition pieces. As far as availability, there will be four different leggings with all different prints available in sizes XS - 4X. The leggings will launch the day of the public event.

Promotion is everything when it comes to the launch of this brand collaboration. Packaging will be extremely detailed and will combine the looks of the two parent brands. It will still be simplistic and clean; however, there will also be a fun and colorful twist to the labeling in order to bring in Aerie's personality. When it comes to visual merchandising, in the brick-and-mortar stores of both Sweaty Betty and Aerie, the limited edition leggings will be front and center when you walk into the store. There will be banners surrounding the display and mannequins wearing the leggings placed in different positions to demonstrate what type of physical activity can be done wearing the leggings. There will also be interactive displays where customers can see what the leggings would look like on different skin tones, sizes and in different settings. This gives the customer the luxury of seeing the product on someone similar to them, without actually having to try on the merchandise. The collaboration will also be advertised on Instagram, Facebook, Pinterest and blogs (lifestyle/fitness bloggers & influencers). Lastly, they will be promoted on digital banners in London and the US.